Annenberg Tech
AnnenbergTech was created by Annenberg Foundation to explore how the intersection of technology and philanthropy can benefit Los Angeles.
OBJECTIVE
Seek industry-wide participation from the technology sector to engage in philanthropic activity focused on building equity, civic impact, and highways of collaboration across Los Angeles.
IMAGERY
STRATEGY
Every Purpose took the approach of a 3 step process:
Research
Build
Launch & Development
Step One:
Research
In 2015, Los Angeles was experiencing a huge boom of the technology and digital media industries. We wanted to establish our role in this economic growth within our community so we engaged in focus groups, intimate dinners, and communication with the experienced people on the ground in LA home based companies.
We realized two things about tech space in LA:
They had no idea how to connect and give back to their community
They had no way of hiring local, diverse talent.
Step Two:
Build (2016-2018)
Our mission became very clear; we needed to engage those diverse communities in LA, provide them opportunities and knowledge, and create the pathways to access these jobs.
Through the use of philanthropy and the power of convening, we began the concept of what these programs would look like.
Alchemy Tech
Games for Change
Mitú Accelerator
Tech Fair LA
Step Three:
Launch & Development (2018 - present)
IMAGERY
OUTCOME
Tech Fair LA - HUGE career fair - success for 2500
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